Our story

When I was ten, I couldn’t wait to grow up and have my own apartment, my own money and no one telling me when to go to bed. I was convinced that being an adult = freedom.
And then I grew up. Turns out adulthood is a lot of working, paying bills, trying to eat something green, trying to work out and wondering how it’s already Thursday?!
We’re constantly thinking about what’s next. The next deadline, the next goal, the next thing we need to get our life together for. And somewhere along the way, we forget to actually enjoy the life we’re working so hard to build.
I’ve been there. There was a six-year stretch where I worked 12 to 14 hours a day and was exhausted, building towards some future version of my life that I’d forgotten to actually live in.
So I put 30 minutes a day just for me into my calendar. I’d pour a glass of Chardonnay, light a candle and play with Play-Doh while watching Hannah Montana. Sounds ridiculous, but it was the best part of my day.
One night, I wondered why there wasn’t a candle that looked like wine. And then, why weren’t there candles that looked like cocktails?
So I started making cocktail candles at 11pm while watching Hannah Montana.
The first one sat on my desk in my office. I remember looking at it in the middle of a particularly shitty day and smiling. It reminded me of the fun I’d had making it the night before. A tiny, ridiculous little thing that made me happy for no reason other than the fact that it existed.
And I thought, what if I could share this feeling with you?
That’s why Don’t Eat My Candle exists. Yes, we make candles. But really, we’re here to bring a little more childlike joy into your everyday life. To create beautiful things that make you smile, make your space feel a little more you, and most importantly, remind you that it’s not that deep.
Which brings me to the girls.
Margot, Sienna, Millie, Stella and Bianca. Five personalities with five very familiar ways of navigating life.
Margot works until 11pm and convinces herself one more email won’t hurt. Sienna is one minor inconvenience away from booking a flight and escaping. Millie’s gone on a first date and has already mentally planned the wedding with Mr. Prince Charming. Stella is absolutely not putting up with any man’s nonsense today. And Bianca will send you a seven-minute voice note about it, preferably from Europe.
They’re not really five different girls. They’re all of us. You can be Margot on Monday, Stella on Tuesday and Millie by Friday because your crush finally texted you back.
So have the wine. Watch the show. Buy the ridiculous candle. Make the thing. Send the voice note. Book the trip. Fall in love. Leave him. Then fall in love again. Whatever your version of fun is, make time for it. Growing up is inevitable. Becoming boring is optional.
Right now, I’m very much Margot. My calendar’s full. And I’m reminding myself of the thing that started all of this: it’s not that deep.
See you on your coffee table, XX
Alisha Athreya
Founder, Don't Eat My Candle











